Choosing a wedding venue is one of the biggest decisions a couple makes, yet Bridebook's discovery experience asked them to filter, scroll, and read their way to a shortlist. It was exhausting. The insight was simple — couples don't know what they want until they see it. I redesigned venue discovery around a swipe-based mechanic, letting couples move fast through options and build a shortlist through instinct rather than deliberation. The interaction removed the cognitive load of comparison and replaced it with something closer to how people actually make decisions. Decision time dropped by 40%.