Senior Product Designer
Product strategy, UX, Interaction design, A/B test design, Mobile design
As the sole designer on Omaze’s Germany squad, I ran a continuous experimentation programme to learn a young market. We ran 35+ experiments with a creative CX agency and validated concepts through 45+ studies on Outset.
Sole product designer on the Germany squad, working as a product trio with the PM and data analyst, alongside 4 engineers. The market had launched about eight months before I joined.
I owned:
Framing hypotheses with the data analyst
Designing experiment concepts and variants
Briefing and working closely with a creative CX agency who built the tests
Validating concepts with players through AI moderated studies on Outset
Turning results into design direction for the roadmap
What we needed to learn
Omaze Germany had launched about eight months before I joined. Much of what we knew came from the UK, but German players faced different payments, different legal rules and different motivations. Without evidence, every roadmap decision was a guess.
What success would look like
Business Goals
Learn how German players behave and what drives a first purchase
Grow new customers and first time buyers
Turn insight into a steady stream of shippable tests
How could a small squad learn a new market fast enough to make confident product bets?
Why this was worth testing
Research & Insights
Every concept was tested with players through AI moderated studies on Outset: 45+ studies with 150+ participants. Insight shaped what we tested, and what we shipped.
What each version looked like
What we shipped, and why
1. Validate before building. Testing concepts with players on Outset first meant the agency only built what had already earned its place.
2. Partner with an agency for throughput. With one designer and four engineers, a creative CX agency let us run far more tests than we could build alone.
3. Time offers to the draw cycle. The gap between one draw closing and the next reveal turned out to be a moment of high intent.
What we’d test next
What worked
Timing offers to the draw cycle found a real moment of intent
Validating with players first kept the build pipeline focused
A clear loop let a small squad learn quickly
What I’d do next
[Add next steps]
Experimentation turned a market we were guessing about into one we could design for with confidence.